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The single WORST thing you could do in a Martial Arts business

As a Mastermind coach and a full time martial arts business owner, I've been getting this question asked to me a lot lately by other Martial Art school owners. The question is: “Should we raise our rates on our existing members?”

My successful high level coaching clients already know the answer, however, I wanted to take a few moments and clarify my opinion on this topic for all.

The short answer is no. Absolutely not.

It is my professional opinion, that raising rates to your current members is probably one of the single worst things that you could do in your martial art based membership business. There is a far better solution to make raising rates a win-win situation that I will explain in a moment.

But first, allow me to expand on why I say no:

…..Imagine you are a customer at a service based business and you've been there for awhile, you've been a loyal customer, you're mostly happy. Then, one day, the owner of the business comes to you and says, ...

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What's Keeping You Down? The #1 Reason is this....

Early in my training, I was at an event listening to a speaker talk about why our industry was stuck and what we needed to do to break out of the norm. The talk had the idea of how the people around you will affect you.

It reminded me of the story  of the crabs.

You see, crabs in an open bucket will stay in their bucket. If one crab tries to climb out, the other crabs pull him back down. If he continues to try to climb out, the other crabs may pull off one of his legs to keep him in the bucket.

Why wouldn’t the other crabs watch how the crab gets out, so they know it can be done and so they know how to get out, too? 

Instead the crabs in the bucket are more interested in keeping everyone else in the bucket.

The crab story reflects human nature. Other people  – family, friends, co-workers – industry "experts" will try to drag someone that’s succeeding down to their level. 

When one tries to do something different, get better skills, improve...

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Fitness Friday with Scorpion

 

Can you last 1 minute?

"Test Your Might" with Shihan Chris Casamassa, SCORPION from the Mortal Kombat franchise as he gives you a series of 1 minute quick fitness challenges to help you reach your goals. Watch the video, grab your timer and get ready to get fit strong and healthy in as little as 5 minutes a day!

You can do this.

We can help. 

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