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As a Mastermind coach and a full time martial arts business owner, I've been getting this question asked to me a lot lately by other Martial Art school owners. The question is: “Should we raise our rates on our existing members?”
My successful high level coaching clients already know the answer, however, I wanted to take a few moments and clarify my opinion on this topic for all.
The short answer is no. Absolutely not.
It is my professional opinion, that raising rates to your current members is probably one of the single worst things that you could do in your martial art based membership business. There is a far better solution to make raising rates a win-win situation that I will explain in a moment.
But first, allow me to expand on why I say no:
…..Imagine you are a customer at a service based business and you've been there for awhile, you've been a loyal customer, you're mostly happy. Then, one day, the owner of the business comes to you and says, ...
Have you ever looked in the mirror and thought to yourself: Why am I not farther ahead by now….Why don't I have more students?, Why am I not making more money and why am I struggling by following my passion?
If you've had those thoughts, you're not alone.
I have the answers that you need… but they're probably a little different than you might think.
Look, we've been at this for a very long time. We've got 12 successful locations. We’ve been doing this fo rover 50 years. (yes, 50) We’ve got thousands of martial arts students. Our company has generated millions of dollars in revenue.
BUT- I’m not telling you that to impress you. I'm telling you that to impress upon you the importance of having a systems driven business.
Now, the amazing thing is our systems don't just work for our company. They work for any martial arts school, in any martial arts style.
How do I know? We’ve got the testimonials to prove it.
WANTED: Business & Systems Training for The 21st Century.
We have felt the same anxiety all business owners face when it comes to trying to earn a decent living while teaching the martial arts.
We understand the frustration of trying advertising and marketing that just doesn't seem to work right.
We get it. We were there too.
We learned a thousand hard lessons about business, then finally it all changed.
We got systems in place, we got guidance and mentorship, we kept tweaking and refining the systems so they were duplicatable and reliable and could be done by anyone.. not just us.We unlocked the secret to gaining new members faster while keeping current members longer.
What we found, developed and...
Summer time = Summer camp time at your martial arts school?
We all know It's never to early to start planning for summer.
For a less stressful more impactful summer check out our simple (and fun) way to keep your members engaged and excited during summer.
We promise your staff will LOVE you for doing this
First WATCH THE VID for details https://youtu.be/MnZZm76JOy8
Then click here to grab the FREE 8 Week Summer blueprint!
Follow it and advertise to your members ahead of time in your school newsletter, through email and text messaging and then follow up on your social media channels to let your members know how "cool your school" will be this summer!
Lets have a blast this summer and keep our current students engaged, excited and eager to come back for MORE!!
For more great ideas on ways to keep your students excited and engaged over the summer, follow our FB and Instagram page @thedojodoctors. Lets all work together to keep students active...
BUSINESS SUCCESS MINDSET
When you really think about it- We all want to get treated like a VIP. to feel personally connected and empowered by the buying experience or to have proximity to the leader or head of the company or even to get that special offer, deal or discount.
As a business owner it should be priority #1 to start building a relationship with your potential clients, your audience, your current members, or your students, and find out ways you can continue to make them feel special. Before you offer them anything else-
Ask them: what they want, what they need, What they are looking for and even more important BE HONEST with them and yourself.... Can you really help them or are you just trying to make a buck? There are a variety of survey tools and apps out there that can help you facilitate the answers you need, but in my experience the easiest and most reliable way is to ask in person and in confidence not in front of a group or in a crowded...
Communication is an essential part of any relationship–even with your customers! As a business you may view your relationship with your customers similar to that of a personal relationship–one that needs to be cultivated, respected, and, of course, mutually rewarding. Without these qualities a customer may become dissatisfied and look for alternative places to do business, namely your competitors. However, with proper care and nurturing, you can build a relationship with your customers that will last a lifetime and may even turn them into ambassadors of your brand.
Here are five ways you can nurture a relationship with customers and hopefully keep them coming back:
1. Be personal
Personalization, while not a new trend, is definitely a good marketing habit that will help nurture a relationship with your customers. Being personal shows that you care about your customer’s preferences. For example, if you’re a local store and you send an email blast with a...
Early in my training, I was at an event listening to a speaker talk about why our industry was stuck and what we needed to do to break out of the norm. The talk had the idea of how the people around you will affect you.
It reminded me of the story of the crabs.
You see, crabs in an open bucket will stay in their bucket. If one crab tries to climb out, the other crabs pull him back down. If he continues to try to climb out, the other crabs may pull off one of his legs to keep him in the bucket.
Why wouldn’t the other crabs watch how the crab gets out, so they know it can be done and so they know how to get out, too?
Instead the crabs in the bucket are more interested in keeping everyone else in the bucket.
The crab story reflects human nature. Other people – family, friends, co-workers – industry "experts" will try to drag someone that’s succeeding down to their level.
When one tries to do something different, get better skills, improve...
In business you need commitment, consistency and a plan.
This is especially true when it comes to marketing your business
Important fact: No matter who is doing your marketing, you still need to show up and participate in some form. You need to learn the platforms and make decisions and you need to execute the plans to their fullest. – and if you still don't know how in 2019 then you must start by going to the worlds greatest website: www.google.com and type in: HOW DO I......... (insert the platform you need to learn)
Seriously, you can't do anything else until YOU learn... then after you grasp the concepts you need to empower others to do so.
Often I see school owners, managers and trainers being their own worst enemy by taking no responsibility for their own participation in the process. It's almost like they are constantly asking people to solve problems that they are not willing to participate in solving also.
In this business of...
Two of the most popular questions we get asked are: "How do I get social proof and how do I use it in my business?"
The power of social proof is undeniable.
Every successful business, that plans on being around for another 5-50 years is already harnessing both video, audio and written word posts to help them get new customers and retain their current ones.
And if you're not still sold on the power of social proof and how it impacts your business, according to Entrepreneur magazine:
55% of customers check reviews before they call your business.
80% of customers check your reviews before they even visit the building that your business is in.
The final stat is shocking: 97% of customers will ask family or friends before they buy. (this applies to any purchase over $100.)
But what are the best ways to get reviews, social proof and testimonials for our business?
The answer might surprise you because of the fact that it is so amazingly simple.
What's the secret to getting the best testimonials from your clients?
How do you get better advertising ROI on social media?
All the answers are here: Check the vid.
Take great notes and get ready to easily and quickly scale your business using the power of social proof!
From your friends at www.thedojodoctors.com
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