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Five Ways to Nurture a Relationship with Your Customers
Communication is an essential part of any relationship–even with your customers! As a business you may view your relationship with your customers similar to that of a personal relationship–one that needs to be cultivated, respected, and, of course, mutually rewarding. Without these qualities a customer may become dissatisfied and look for alternative places to do business, namely your competitors. However, with proper care and nurturing, you can build a relationship with your customers that will last a lifetime and may even turn them into ambassadors of your brand. Here are five ways you can nurture a relationship with customers and hopefully keep them coming back:
1. Be personal
Personalization, while not a new trend, is definitely a good marketing habit that will help nurture a relationship with your customers. Being personal shows that you care about your customer’s preferences. For example, if...
Have you ever looked in the mirror and thought to yourself: Why am I not farther ahead by now….Why don't I have more students?, Why am I not making more money and why am I struggling by following my passion?
If you've had those thoughts, you're not alone.
I have the answers that you need… but they're probably a little different than you might think.
Look, we've been at this for a very long time. We've got 12 successful locations. We’ve been doing this fo rover 50 years. (yes, 50) We’ve got thousands of martial arts students. Our company has generated millions of dollars in revenue.
BUT- I’m not telling you that to impress you. I'm telling you that to impress upon you the importance of having a systems driven business.
Now, the amazing thing is our systems don't just work for our company. They work for any martial arts school, in any martial arts style.
How do I know? We’ve got the testimonials to prove it.
Ever feel like you are “Mailing it in?”
According to www.urbandictionary.com If the term “Mail it in” originated from the movie, Van Wilder. It has evolved to be used more so in sports and in business. For example, when a team actually has a chance or shot to win or contend, and they don't even put forth their best effort. Or perhaps when a team or manager doesn't believe they have a chance, but the fans or players actually do, and a critical decision is made that pretty much lets everybody know.
Fan,"bottom of the 9th, up 1 run, and you don't bring in the stud closer because you used him last night, boy are they are mailing it in".
It happens in sports and in business it happens to the very best of us.
You’re there, but only physically… your mind is someplace else.
Let’s be honest… some days, you just don’t feel like “working”.
Nope… some days, you just REALLY feel like mailing it in.
WANTED: Business & Systems Training for The 21st Century.
We have felt the same anxiety all business owners face when it comes to trying to earn a decent living while teaching the martial arts.
We understand the frustration of trying advertising and marketing that just doesn't seem to work right.
We get it. We were there too.
We learned a thousand hard lessons about business, then finally it all changed.
We got systems in place, we got guidance and mentorship, we kept tweaking and refining the systems so they were duplicatable and reliable and could be done by anyone.. not just us.We unlocked the secret to gaining new members faster while keeping current members longer.
What we found, developed and...
Summer time = Summer camp time at your martial arts school?
We all know It's never to early to start planning for summer.
For a less stressful more impactful summer check out our simple (and fun) way to keep your members engaged and excited during summer.
We promise your staff will LOVE you for doing this
First WATCH THE VID for details https://youtu.be/MnZZm76JOy8
Then click here to grab the FREE 8 Week Summer blueprint!
Follow it and advertise to your members ahead of time in your school newsletter, through email and text messaging and then follow up on your social media channels to let your members know how "cool your school" will be this summer!
Lets have a blast this summer and keep our current students engaged, excited and eager to come back for MORE!!
For more great ideas on ways to keep your students excited and engaged over the summer, follow our FB and Instagram page @thedojodoctors. Lets all work together to keep students active...
Ready for an eye-opening exercise?
Today I'm going to be breaking down some of the productivity strategies that I am using with my high-level coaching clients.
Before we dive in with some of the specific actions on exactly WHAT you can do to become more productive… it’s really important to understand exactly where you are currently at, so you have a baseline.
The very first step to becoming more productive is understanding exactly how you spend your time RIGHT NOW.
You may feel like you’re working all of the time, constantly running from one thing to the next… and somehow STILL not getting it all done. Or… maybe you never seem to have time to focus on the things that will actually move your business forward.
Well, it’s time to find out WHY.
Below, I’m going to show you exactly how to get your baseline. If you decide to give it a go, you may notice a few things….
BUSINESS SUCCESS MINDSET
When you really think about it- We all want to get treated like a VIP. to feel personally connected and empowered by the buying experience or to have proximity to the leader or head of the company or even to get that special offer, deal or discount.
As a business owner it should be priority #1 to start building a relationship with your potential clients, your audience, your current members, or your students, and find out ways you can continue to make them feel special. Before you offer them anything else-
Ask them: what they want, what they need, What they are looking for and even more important BE HONEST with them and yourself.... Can you really help them or are you just trying to make a buck? There are a variety of survey tools and apps out there that can help you facilitate the answers you need, but in my experience the easiest and most reliable way is to ask in person and in confidence not in front of a group or in a crowded...
So you’re at a restaurant…
The waiter overhears your friend rave about how much she loves spinach dip. So, he decides to bring the entire table a complementary spinach dip to share.
As the entrées come out, you discover that your salmon is missing a side of rice. To make up for the mistake, your waiter brings you a side of rice with roasted vegetables and mashed potatoes.
And as your table gets ready to pay, this waiter brings you a chocolate lava cake on the house, just to get back into your good graces..
Sounds over-the-top, right?
But do you think the members of your table thought that was over-the-top?
Of course not.
Chances are, if you go out to eat often. Your waiter’s efforts don't always shine through as far above standard.
See, simply serving the requests of your clients doesn’t fit the bill anymore.
You have to go above and beyond. You have to over deliver.
A lot of people have self defense and fitness goals. They’re always on the hunt...
Communication is an essential part of any relationship–even with your customers! As a business you may view your relationship with your customers similar to that of a personal relationship–one that needs to be cultivated, respected, and, of course, mutually rewarding. Without these qualities a customer may become dissatisfied and look for alternative places to do business, namely your competitors. However, with proper care and nurturing, you can build a relationship with your customers that will last a lifetime and may even turn them into ambassadors of your brand.
Here are five ways you can nurture a relationship with customers and hopefully keep them coming back:
1. Be personal
Personalization, while not a new trend, is definitely a good marketing habit that will help nurture a relationship with your customers. Being personal shows that you care about your customer’s preferences. For example, if you’re a local store and you send an email blast with a...
Early in my training, I was at an event listening to a speaker talk about why our industry was stuck and what we needed to do to break out of the norm. The talk had the idea of how the people around you will affect you.
It reminded me of the story of the crabs.
You see, crabs in a wide open bucket will stay in their bucket. If one crab tries to climb out, the other crabs pull him back down. If he continues to try to climb out, the other crabs may pull off one of his legs to keep him in the bucket.
Why wouldn’t the other crabs watch how the crab gets out, so they know it can be done and so they know how to get out, too?
Instead the crabs in the bucket are more interested in keeping everyone else in the bucket.
The crab story reflects human nature. Other people – family, friends, co-workers – industry "experts" will try to drag someone that’s succeeding down to their level.
When one tries to do something different, get better skills,...
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