Communication is an essential part of any relationship–even with your customers! As a business you may view your relationship with your customers similar to that of a personal relationship–one that needs to be cultivated, respected, and, of course, mutually rewarding. Without these qualities a customer may become dissatisfied and look for alternative places to do business, namely your competitors. However, with proper care and nurturing, you can build a relationship with your customers that will last a lifetime and may even turn them into ambassadors of your brand.
Here are five ways you can nurture a relationship with customers and hopefully keep them coming back:
1. Be personal
Personalization, while not a new trend, is definitely a good marketing habit that will help nurture a relationship with your customers. Being personal shows that you care about your customer’s preferences. For example, if you’re a local store and you send an email blast with a...
Early in my training, I was at an event listening to a speaker talk about why our industry was stuck and what we needed to do to break out of the norm. The talk had the idea of how the people around you will affect you.
It reminded me of the story of the crabs.
You see, crabs in a wide open bucket will stay in their bucket. If one crab tries to climb out, the other crabs pull him back down. If he continues to try to climb out, the other crabs may pull off one of his legs to keep him in the bucket.
Why wouldn’t the other crabs watch how the crab gets out, so they know it can be done and so they know how to get out, too?
Instead the crabs in the bucket are more interested in keeping everyone else in the bucket.
The crab story reflects human nature. Other people – family, friends, co-workers – industry "experts" will try to drag someone that’s succeeding down to their level.
When one tries to do something different, get better skills,...
You hired a graphic designer to create an "awesome flyer" and when you got it back, you were massively disappointed and decided a 3rd grader could have done a better job.
They apparently suck and now you need to hire someone else.
Or how about this…
Your new admin is having trouble processing a new membership. You already showed them how to do it... so why in the world can't they remember!?
UGH... why can't they JUST FIGURE IT OUT like you would if you forgot something?
Or how about this…
You asked your instructors to get “the students ready for testing" for your graduation, but when you go to test them, you realize a whole group of your beginners never learned the correct material and now it's TOO LATE.
Here's the thing…
It wasn't the graphic designers fault the flyer wasn't exactly what you wanted.... because "mind-reading" was not on their list of skill sets when you hired them.
It wasn't the admin's fault they couldn't remember how to process a new...
In business you need commitment, consistency and a plan.
This is especially true when it comes to marketing your business
Important fact: No matter who is doing your marketing, you still need to show up and participate in some form. You need to learn the platforms and make decisions and you need to execute the plans to their fullest. – and if you still don't know how in 2019 then you must start by going to the worlds greatest website: www.google.com and type in: HOW DO I......... (insert the platform you need to learn)
Seriously, you can't do anything else until YOU learn... then after you grasp the concepts you need to empower others to do so.
Often I see school owners, managers and trainers being their own worst enemy by taking no responsibility for their own participation in the process. It's almost like they are constantly asking people to solve problems that they are not willing to participate in solving also.
In this business of...
Two of the most popular questions we get asked are: "How do I get social proof and how do I use it in my business?"
The power of social proof is undeniable.
Every successful business, that plans on being around for another 5-50 years is already harnessing both video, audio and written word posts to help them get new customers and retain their current ones.
And if you're not still sold on the power of social proof and how it impacts your business, according to Entrepreneur magazine:
55% of customers check reviews before they call your business.
80% of customers check your reviews before they even visit the building that your business is in.
The final stat is shocking: 97% of customers will ask family or friends before they buy. (this applies to any purchase over $100.)
But what are the best ways to get reviews, social proof and testimonials for our business?
The answer might surprise you because of the fact that it is so amazingly simple.
What's the secret to getting the best testimonials from your clients?
How do you get better advertising ROI on social media?
All the answers are here: Check the vid.
Take great notes and get ready to easily and quickly scale your business using the power of social proof!
From your friends at www.thedojodoctors.com
Lets Get Social:
This week we have one of my favorite goal-setting and problem-solving challenges. It’s fun, thought-provoking, and the results can help keep you on-track in a BIG way.
It’s all about asking yourself “why!”
This little exercise is a powerful way to help you uncover solutions to problems – both practical AND motivational! Plus your answers might surprise you.
This week, all you need is a notebook and pen (or empty doc on your computer) and a few uninterrupted minutes.
First, write down what you want to achieve.
Maybe it’s to fit into an old pair of jeans, get back in shape (or just plain into shape), get more new students, keep your current students from quitting, Keep your New Years resolution, etc.
Now comes the fun part….Just ask why. Why do you want to do that? (Write it down!) Then, ask why AGAIN. Continue for a total of 5 times.
Example: I want to gain 15 new members this month.
- Why do I want to gain...
Here it is the answer to why making a choice and taking chances are so important in building your business.
To get better results, you simply cannot do what you've always done or you'll get what you've always got.
These days everyone is talking about getting leads and new prospects, but few people are talking about what you should be doing to make sure you KEEP the students that you do get.
(BTW It costs 7x more to get a new student, than it does to retain a current one) <—–
But...... here's another secret.... a lot of times we don’t need fancy new things to get our students to stay.
All it takes is getting better at the basics.
Results for your business are what matter most. Not theory or ideas. You want practical and tactical strategies that are simple and efficient and are already being used by the most successful business owners.
Check out what we did for Mat: https://youtu.be/T9CGFY4KLGQ
Ready to grow your business and get yourself coached up to a...
3 Amazing Business Growth Mindsets
I want to briefly hit on three critical mindsets to getting growth done.
Business Growth Mindset #1: Patiently Impatient Thinking
“Patiently impatient thinking” means that you work with a sense of urgency…
Really push yourself to get your work done as quickly and efficiently as possible…
…while also understanding that results always lag behind your efforts.
A good analogy here is to think of this in terms of exercise. You need a sense of urgency while putting in the work while being patient for the results.
If you want to lose weight and get in shape, how would you achieve that goal?
For one thing, you would probably start working out, right?
And if you wanted to get in really great shape, you would work out intensely. With a sense of urgency.
But at the same time, you have to recognize the fact that you can’t transform your body overnight.
It takes time for the results to come.
And the same thing is...
Get cool content (not useless SPAM) to help you grow your business. Including our free report: The top 10 ways to keep your customers coming back for more!